Surf Shack

Privacy Policy

This Privacy Policy explains what information Surf Shack (“Surf Shack,” “we,” “our,” or “us”) collects when you use our website, how we use it, and the choices you have. By using this site, you agree to the practices described here.

Information we collect

We collect information in a few ways:

  • Information you give us. When you use our contact form, you provide your name, email address, phone number (optional), and your message. If you sign up for our newsletter, you provide your email address.
  • Information collected automatically. Like most websites, we automatically collect certain technical and usage data when you visit — such as your device and browser type, the pages you view, referring links, and an approximate location derived from your IP address. Some of this is collected through cookies and similar technologies (see below).

How we use your information

  • To respond to your inquiries and send a confirmation that we received your message.
  • To send you our newsletter and updates, if you've signed up (you can unsubscribe anytime).
  • To understand how the site is used, measure performance, and improve it.
  • To maintain the security and proper functioning of the site.

We do not sell your personal information.

Cookies & analytics

We use Google Analytics 4, a service provided by Google, to understand how visitors interact with our website. Google Analytics uses cookies and collects information such as the pages you visit, how long you stay, and general device and location data. This helps us improve the site. Google may process this information as described in its own privacy policy.

You can opt out of Google Analytics by installing Google's opt-out browser add-on, or by managing or blocking cookies in your browser settings. We may also use privacy-focused, cookieless analytics to measure overall traffic and site performance.

How your information is shared

We share information only with the service providers that help us operate the site, and only as needed to provide their service:

  • Google Analytics — website usage analytics.
  • Resend — delivers the emails generated by our contact form.
  • Cloudflare — website hosting, security, and content delivery.
  • Adentro — newsletter sign-up and email marketing (only if you sign up).

We may also disclose information if required by law, or to protect the rights, property, or safety of Surf Shack, our guests, or others.

Data retention

We keep contact-form submissions and newsletter sign-ups only as long as needed to respond to you, provide the service you requested, and meet our legal and operational needs. Analytics data is retained according to our analytics providers' standard retention periods.

Your choices & rights

You can unsubscribe from our newsletter at any time using the link in any email. Depending on where you live, you may have the right to request access to, correction of, or deletion of the personal information we hold about you. To make a request, contact us using the details below.

Children's privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

Third-party links

Our site may link to third-party websites (for example, ticketing, reservations, or social media). We are not responsible for the privacy practices of those sites, and we encourage you to review their policies.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll revise the “last updated” date below. Your continued use of the site after changes take effect means you accept the updated policy.

Contact us

If you have questions about this policy or your information, reach us at:

Last updated: May 2026.